From their website
Starting with the premise that “creativity can make anything possible,” we developed the “Creativity Can™.” This is an actual cardboard can filled with pom poms, wood sticks, googly eyes, feathers and other colorful materials that stimulate kids to use their imaginations and create whatever they like. The materials, though simple and familiar, are thoughtfully selected to inspire maximum creativity. The only instructions are to have fun and be as creative as you can be. There is no right or wrong way to use the materials. So far, we”ve even seen children using the can itself and the results are awesome. Kids have created amazing, fantastic and unique objects and characters, often with imaginative narratives. Our goal is that thousands of kids will enjoy this experience, share their creations with others and demonstrate the tremendous power and joy of creativity.creativtitycan.com. Because we know how much children love to share their creations, we”ve set up a site for them to post their pictures and also to see what thousands of other kids have done. Each time someone shares their creation, Creativity for Kids will make a donation to the LilySarahGraceFund, which supplies art and creativity materials to under-funded public elementary schools around the country. Every child also has a chance to be selected in a monthly drawing for FREE Creativity for Kids products.